Spring advertising campaign launches in Bristol and South Gloucestershire

Cycling in Bristol and South Gloucestershire is set to receive a boost this spring with the launch of a new advertising campaign, devised by a team from the University of the West of England's (UWE) Social Marketing Centre.

The three images below use the concepts of 'freedom', 'me time' and 'feelings that bring about memories of childhood' and will be used across a range of print, outdoor media and direct mail pieces across Bristol and South Gloucestershire.

If these images have inspired you to get on your bike, visit our Get Cycling pages for help getting started.

More detail about this campaign can be found at www.betterbybike.info/spring-2011-campaign