London launches major cycle safety campaign

The Mayor of London, Boris Johnson, and Transport for London (TfL) have announced a major cycle safety awareness campaign aimed at cyclists in the capital, accompanied by a major TV and cinema advertising campaign aimed at making drivers look out for the presence of cyclists on the streets.

The Cycle Safety Action Plan was drawn up following consultation with expert bodies as well as members of the public, identifies the type of incidents that will most likely result in serious accidents involving cyclists, and proposes ways in which these can be reduced over the next 12 months. It will be implemented in partnership with the police, London boroughs and the haulage industry, as well as road safety and cycling campaign groups.