Building a business case

Your employer may need a business case before it adopts a Travel Plan. To build a solid business case you can emphasise that travel plans:

• Helps to overcome parking problems.
• Contributes towards the health and wellbeing of employees, by encouraging walking and cycling, and reducing commuting stressand absenteeism.
• Assists in recruitment and retention.
• Improves accessibility to your workplace for potential and existing employees and makes savings on recruitment expenses.
• Helps to achieve your own organisation's environmental or corporate social responsibility policies.
• Enhances your organisation's environmental image, and works towards the ISO 14001 standard which aims to reduce employers' environmental footprints.
• Contributes to planning permission applications, for which a Travel Plan is required.
• Makes your organisation eligible for the annual West of England travel plan awards.
• Helps take advantage of government tax incentives such as the 'Cycle to Work' salary sacrifice scheme.